As a professional photographer, you understand that the final presentation of your work is just as important as the photographs themselves. Clients are not only seeking beautiful memories but also a tactile and emotional experience when they flip through the pages of their photo albums. At Zno, we’re dedicated to helping you create unforgettable keepsakes. That’s why we’re thrilled to introduce Raised Varnishing for Album Inner Pages – a feature designed to elevate your albums to the next level of sophistication and artistry.
In this blog, we’ll explore what raised varnishing is, how it works, and the unique advantages it offers for your albums and clients. Let’s dive in.
Related Printing Lingo: Understanding the Basics
UV Print
UV Print, also known as “Spot UV” or sometimes “Painted Text,” is a flat printing technique that uses ultraviolet light to cure or dry a glossy coating onto the surface of a printed product. This process highlights specific areas of a design, adding a subtle yet striking shine that enhances visual and tactile appeal.
Raised Varnishing
Raised Varnishing, also called “Raised Spot UV” in the traditional printing industry, creates a dimensional, raised effect on printed surfaces, adding depth and texture. There are two primary variations of this technique:
- Raised Varnishing
- This method involves applying a transparent layer of varnishing oil, which creates a semi-transparent, glossy finish that reflects light.
- The raised effect blends seamlessly with the base material, making it ideal for a subtle, elegant design.
- Since the varnish is transparent, it adopts the color of the underlying material, enhancing its natural tones without altering them.
- UV Print & Raised Varnishing
- This variation combines Raised Varnishing with UV Print to add an extra layer of color and contrast.
- The UV Print layer provides a vibrant, colored effect, which sits atop the raised varnish.
- Perfect for designs that require bold accents or high-contrast visuals, this technique offers a striking, polished look.
If you are familiar with Zno’s products, you will know that Raised Varnishing is available for album covers like Genuine Leather and Leatherette (except for Crocodile Leatherettes). But now we also offer raised varnishing on inside printed pages. This creates a tactile, embossed effect that enhances the visual and sensory experience of your albums. It’s an excellent way to draw attention to:
- Text and typography
- Decorative patterns or frames
- Specific elements within an image (e.g., flowers, jewelry, or architectural details)
This dynamic effect gives your albums a premium and modern look. At Zno, raised varnishing is available in 59 fonts and can be combined with an unlimited range of printed colors for added customization. This is available for Lustre and Matte Velvet.
The Difference Between Spot UV and Raised Spot UV
While Spot UV has long been a popular choice for enhancing printed designs, Raised Spot UV takes it to a new level:
Spot UV
- This method applies a clear gloss coating that lies flat on the surface of the design.
- The effect is subtle, with a smooth finish and only a slight lift above the printed ink.
- Spot UV is ideal for adding a touch of shine and refinement without drawing too much attention to the highlighted areas.
Raised Spot UV
- This technique takes Spot UV to the next level by adding height and texture to the varnish.
- The raised varnish creates an embossed effect, giving the design a 3D-like appearance and dynamic quality.
- The process involves applying a more saturated varnish, resulting in a significantly higher texture that stands out both visually and to the touch.
- Introduced in 2018, Raised Spot UV delivers a striking effect that makes the highlighted areas more noticeable, adding depth and dimension to the design.
Why Choose Raised Varnishing for Album Inner Pages?
Adding raised varnishing to your album inner pages offers several benefits that can set your work apart:
1. Enhanced Visual Impact
Raised varnishing adds a touch of luxury and elegance to any photo album. The glossy, elevated details catch the light, creating a dynamic interplay between texture and shine. This technique is particularly effective for:
- Wedding albums: Highlighting intricate details like lace, floral arrangements, or ornate typography.
- Boudoir albums: Adding emphasis to sensual textures and enhancing the overall allure.
- Family albums: Drawing attention to cherished moments and making key elements stand out.
2. A Memorable Tactile Experience
The tactile nature of raised varnishing engages more senses, making the album experience unforgettable. As clients run their fingers over the raised details, they’ll feel the care and craftsmanship that went into creating their keepsake. This emotional connection can leave a lasting impression and strengthen your reputation as a premium photographer.
3. Increased Perceived Value
By incorporating raised varnishing into your albums, you’re offering a unique, high-end product that justifies a higher price point. Clients are often willing to pay more for albums that feel bespoke and luxurious. Raised varnishing helps position your work as a premium offering, boosting both your brand image and profitability.
4. Customization Opportunities
Every client is unique, and raised varnishing allows you to tailor each album to their individual story. Whether it’s emphasizing the sparkle of a wedding ring, the delicate petals of a bridal bouquet, or the joy in a child’s smile, this technique ensures that every detail is unforgettable.
Compatibility and Options
At Zno, raised varnishing is available for Flush Mount Album sizes starting from 8×8 (Square), 8×11 (Landscape), and 11×8 (Portrait) and up. The feature is compatible with Lustre and Matte Velvet finishes, giving you flexibility to match your clients’ preferences.
Additionally, you can choose to highlight text, patterns, or specific image elements using one of 59 available fonts or combining the varnish with a range of printed colors. This transparency ensures the underlying design shines through while adding a striking tactile dimension.
How to Order?
Adding Raised Varnishing for your Flush Mount Album is simple:
- Visit our website and select a Flush Mount Album of your choice.
- Create a Project:
- Choose an eligible size and paper: 8×8 (Square), 8×11 (Landscape), 11×8 (Portrait) or larger. Select Lustre or Matte Velvet papers.
- Click the “Create Now” button to enter Zno Designer.
- Choose text or design as an add-on. Under the “Edit Page”, select “Raised Varnishing” and choose a text or design that you like. Or In the left-sidebar of “Decorations”, choose a design under the “Idea Page”.
- Personalize your text or design by selecting fonts, placement, or color options.
- Place an Order:
- Preview your design.
- Confirm and check out your order.
How to Integrate Raised Varnishing into Your Workflow
Incorporating raised varnishing into your albums doesn’t have to be complicated. Here are a few tips to seamlessly add this feature to your offerings:
1. Educate Your Clients
Introduce raised varnishing during client consultations. Show them sample albums that showcase the technique and explain how it can enhance their final product. Visual and tactile examples are often the best way to convey the value of this feature.
2. Highlight It in Your Portfolio
Update your online and physical portfolios with albums featuring raised varnishing. Include close-up photos and videos that showcase the texture and shine of the raised details. This will help attract clients who are looking for premium album options.
3. Price It Appropriately
Factor in the cost of raised varnishing when setting your album prices. Position it as a luxury upgrade, and clearly communicate the added value it brings to the final product. Many clients will see it as a worthwhile investment for their cherished memories.
4. Collaborate with Your Print Lab
Work closely with Zno or your preferred print lab to understand the technical requirements and possibilities of raised varnishing. Our team can guide you through the design process and ensure your albums turn out perfectly every time.
Why Choose Zno for Raised Varnishing?
At Zno, we’re committed to providing photographers with cutting-edge tools and products that elevate their work. Our raised varnishing service is no exception. Here’s why we’re the ideal partner for your album needs:
- Unmatched Quality: We use state-of-the-art printing technology to ensure precise application and stunning results.
- Customizable Options: From subtle accents to bold statements, you can tailor the varnishing to suit your vision on Zno Designer.
- Wide Compatibility: Raised varnishing is available for Flush Mount Album sizes starting from 8×8 (Square), 8×11 (Landscape), and 11×8 (Portrait) and up.
- Fast Turnaround Times: We understand that timely delivery is crucial for your business. Our efficient production process ensures you’ll receive your albums on schedule.
- Expert Support: Our team of experts is here to assist you every step of the way, from design to delivery.
Ready to take your photo albums to the next level? With raised varnishing, you can create unforgettable keepsakes that leave a lasting impression on your clients. Whether you’re designing wedding albums, boudoir collections, or family heirlooms, this feature offers endless possibilities to showcase your artistry.
Join Zno today to learn more about our raised varnishing services and how you can incorporate them into your business. Let’s work together to create albums that your clients will treasure for a lifetime.
About Zno
Zno is your One-Stop-Shop Print Lab and All-In-One software platform for professional photographers. With premium quality print products and innovative selections, impress your clients with professional printing on high-quality materials. Maximize your profits with maximum customization options and streamline your workflow with our cloud-based editing and easy ordering system. Say goodbye to complexity and hello to simplicity with Zno. Join us today and take your photography business to new heights！
